In the late 1950’s, Carlos with his wife Anna at his side, worked tirelessly at growing the Arturo Fuente brand. In order to make ends meet, Anna took a job at the prestigious Cuesta-Rey factory learning how to roll cigars while spending the rest of her time helping Carlos and taking care of their new family. Meanwhile Carlos, with no sales experience, took many risks by opening new accounts all over Florida. Carlos also began to sell cigars on credit which was unheard of at the time. These risks paid off, and within the next ten years, Carlos had established distributors in both Miami and Manhattan. This was a critical step in creating brand awareness for the Arturo Fuente label and expanding the availability of Arturo Fuente cigars.